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Parkinson's Awareness Month 2019 - Website Banner

This year, Parkinson Society British Columbia celebrates 50 years of service. Since 1969, we have served to empower the Parkinson’s (PD) community through providing resources and services to enable self-management, self-reliance, and self-advocacy. 

April Awareness Month is an opportunity to engage the public in expanding their understanding of PD, and the diversity of our community. This year’s campaign highlights: 

  • Inspirational stories from people with PD, their families, and carepartners. 
  • The history of Parkinson Society BC, and the growth of our programs & services. 
  • Our Society’s mission to ensure all British Columbians living with PD know that they are not alone on their journey. 

In recognition of Parkinson's Awareness Month, and World Parkinson’s Day on April 11, we are encouraging individuals affected by the disease to share their experiences through our #PDANDME (PD and Me) campaign.

While most people have heard of Parkinson's disease (PD), the breadth of symptoms experienced and ripple effect the disease has on friends, family and the healthcare system is lesser understood. Furthermore, with approximately 13,000 people affected by the condition, making it the second most common neurological disorder after Alzheimer's, the disease receives considerably less attention.

How can I help promote Parkinson's Awareness Month?

Social Media

Social media is a powerful way to communicate. This year, we are encouraging you to share your Parkinson's disease (PD) story using the hashtag #PDANDME (PD and Me) on Facebook, Twitter and Instagram. 

Facebook

Be sure to like Parkinson Society British Columbia's page on Facebook. Share your PD story on our wall or on your personal profile using the #PDANDME hashtag. Select posts might be re-shared on the PSBC Facebook page*.  

Sample Facebook Posts:

  1. Approximately 13,000 British Columbians have been diagnosed with Parkinson's disease (PD). While most people have heard of PD, the breadth of symptoms experienced and the ripple effect the condition has on family, friends and the healthcare system is lesser known. This April, I am supporting the Parkinson's community in BC by participating in #PDANDME.

  2. April is Parkinson's Awareness Month, and I'm taking part in the #PDANDME campaign to help raise awareness about Parkinson's disease, the second most common neurodenerative disorder after Alzheimer's.

Facebook-friendly images:

  • Coming soon!

Twitter

Tweet your thoughts on PD or photos, and use the #PDANDME hashtag. As long as your tweets are public, others will be able to find you via the hashtag and engage*. 

Find us on Twitter

Sample Tweets:

  1. While you might have heard of #ParkinsonsDisease, did you know that symptoms vary significantly from person to person? #PDANDME

  2. April is #ParkinsonsAwarenessMonth. Although #ParkinsonsDisease is slightly more prevalent in men than women, it impacts people regardless of age and ethnicity #PDANDME

  3. #ParkinsonsDisease impacts 13,000 British Columbians, as well as friends, family members and the healthcare system. #PDANDME

Instagram

Tell your #PDANDME story visually on this photo based platform!*

Find us on Instagram

Instagram-friendly images:

  • Coming soon!

*Parkinson Society British Columbia understands that everyone has a right to privacy on social media. Most social media platforms, including Facebook, Twitter and Instagram, offer varying levels of privacy. Please don't feel pressure to change your settings - there are other ways to support this campaign! However, please be aware that hashtags can only be viewed by those who can see your accounts.  

Posters

This April, you can participate in Parkinson's Awareness Month by placing a poster in the window of your home, place of business and favorite local hangout (with permission).

You can download a poster from one of the links below, or alternatively we have a limited supply of print posters available in 8.5” by 11”. Together, we can make a difference.

Download and print a copy of a poster:

Approach Your Local News Outlet

Since April is Parkinson's Awareness Month, news coverage about the disease and the people affected is considered topical. In the past, many people with Parkinson's have been successful in helping to earn media coverage in their communities. This year, PSBC invites you to approach your own local media! To help with this, we have prepared press releases for your to share with journalists and/or news outlets. 

  • Parkinson's Awareness Month Press Release: Coming soon!

In past years, residents have also provided interviews, written letters to the editor or offered their own stories which have been shared with various types of media. Here are some examples:

 

Where will I see Parkinson's Awareness Month promoted?

Television

Global BC, Provincial 

  • 7 second ads (broadcast TV): April 1 - April 30, 54 ads total
  • Our BC Community Calendar (broadcast TV): April 5 - April 11
  • BC1 Community Calendar (broadcast TV): April 5 - April 11
  • Global BC's Featured Events page (web): March 30 - April 30
  • Social media collaboration with Global BC's accounts: our larger social media ads with Global BC will be placed on April 1 & April 11 

 

Newspapers

On Friday, April 5 & Wednesday, April 10, several ads will be run in the following publications to assist in the promotion of Parkinson's Awareness Month:

  • Abbotsford, The Abbotsford News
  • Kamloops, Kamloops This Week
  • Kelowna, Kelowna Capital News
  • Langley, Langley Times
  • Maple Ridge/Pitt Meadows, Maple Ridge-Pitt Meadows News
  • Nanaimo, Nanaimo News Bulletin
  • Prince George, Prince George Citizen
  • Surrey, Surrey Now-Leader
  • Vernon, Vernon Morning Star

Radio

Kamloops, April 1-15:

  • Radio NL, 40 30 second public service announcements

Kelowna, April 1- 21:

  • 99.9 Sun FM, 42 30 second public service announcements; website promotion
  • 101.5 EZ Rock, 42 30 second public service announcements; website promotion
  • AM 1150, 42 30 second public service announcements; website promotion

Prince George:

  • TBD

Public Transit

Kelowna

  • 20 interior bus ads

Lower Mainland

If you live in the Lower Mainland, you may see ads  on local transit promoting Parkinson's Awareness Month running throughout April. These ads will be placed on the interior of skytrains and buses, as well, there will be large format ads on the outer sides of buses on several routes.

  • View the wall mural ad design that is visible at the Canada Line's Waterfront Station
  • View the interior bus and skytrain ad design 

Victoria

  • 50 interior bus ads

Proclamations

Proclamations are formal public statements issued by a governing body honouring or celebrating events, causes and individuals.

Every April PSBC approaches the Province of British Columbia to officially recognize Parkinson's Awareness Month through the issuing of a proclamation. To view the proclamation(s) that have been issued for 2019, please visit the link(s) below:

Proclamations in the following communities have been issued thanks to the support of various groups/individuals: 

  • TBD

Other communities across BC have the capacity to issue proclamations. While the procedure to submit proclamation requests vary, many government bodies will accept a written request letter and proclamation sample. 

Click here to download a proclamation request template.

Landmarks light up in recognition of Parkinson's Awareness Day (April 11)

The following landmarks will help "shine a light" on World Parkinson's Day, which takes place on Thursday, April 11th, 2019:

  • BC Place
  • Canada Place’s Sails of Light
  • Whistler’s Fitzsimmons Creek Bridge
  • Vancouver City Hall

Vancouver Canucks, Community Corner on March 23rd

On Saturday, March 23, 2019, Parkinson Society British Columbia will be a part of the Vancouver Canucks' Community Corner.

Last year, Richard Mayede, an active board member and one of the subjects pictured in the Society's 2017 and 2018 awareness campaigns, had the opportunity to speak to Vancouver Canucks player and NHL All-Star MVP Brock Boeser. Parkinson's disease (PD) awareness is a matter close to Boeser's heart, since his own father lives with PD. 

Many thanks to Brock Boeser for taking the time to connect with the Society, and to the Vancouver Canucks for this opportunity!

Brock And Richard 4

The following photos are courtesy of Canucks for Kidshttps://twitter.com/Canucksforkids/status/978834017976922113

Canucks For Kids Brock And Richard Canucks For Kids Brock And Richard 2

 

 

Community Participation

Apart from the advertising and promotion outlined above, all support groups associated with Parkinson Society BC have been offered a Parkinson's Awarness Month kit. These kits include materials that will assist in community-level promotions. 

If you are a local support group facilitator who would like to help promote Parkinson's Awareness Month in your community, please contact Jovana Vranic (see contact information below).

 

If you have questions or comments about #PDANDME or any of PSBC's awareness activities, please contact:

Jovana Vranic
Marketing & Communications Coordinator
1-800-668-3330
jvranic@parkinson.bc.ca
Alicia Wrobel
Senior Manager, 
Resource Development & Communications
1-800-668-3330
awrobel@parkinson.bc.ca

 

Special thanks to the following community partners:

Bcplace 2018 Web
Canadaplace 2018 Web